We make businesses easier to run and easier to grow.
CRUX helps local businesses — trades, hospitality and services — find what's holding them back and fix it. We also help bigger businesses that want things to run better.
Small businesses deserve the same tools as big ones.
Big companies have whole teams for planning, staff, numbers and tech. Most local businesses have the owner — and a pile of apps that don't talk to each other.
We bring that big-business know-how to local businesses, in a simple, practical way. We look at the whole business, then stick around to help fix it and make it better.
One knows business. One knows tech.
So the plan and the tools get built together, from day one.
Nathyn Costello
Nathyn has led big teams across Australia — hiring, training, building team culture and making work run faster and better. Now he uses that know-how to help local businesses.
Before CRUX, Nathyn:
- Helped a national team get 40% more done — without hiring more people
- Ran hiring for 7,300+ people a year, filling 94 in every 100 roles
- Helped 500+ First Nations people into jobs in one year
Chahat Narang
Chahat builds the tech side — websites, apps, networks and AI tools. He makes sure everything CRUX builds works well, stays safe, and is easy for your team to use every day.
The rules we work by.
Facts first
We look before we give advice. No guessing.
Your goals, not ours
Not everyone wants to get bigger. More time, more profit or less stress are great goals too.
Straight talk
We're honest about results. We never make up numbers, reviews or awards.
The whole picture
Problems are connected, so we look at how everything fits together.
People first
New tools only work if people use them. So we show your team how.
Better every month
We check, learn and improve. We don't just set it up and leave.
Let's have a chat about your business.
Tell us what's going on. We'll listen, ask a few questions and tell you straight if we can help. It's free, and there's no catch.